RIVERS & ROOTS

Cookie Policy

Effective Date: April 01, 2026

This Cookie Policy explains how Rivers & Roots Festival ("R&R Fest"), produced and presented by Privia Group, LLC ("Privia," "we," "us," or "our"), uses cookies and similar tracking technologies in connection with www.rrfest.com (the "Site"). "Rivers & Roots" is a trademark owned by Privia Group, LLC.

This Cookie Policy should be read together with our Privacy Policy.

Hmong American Partnership (HAP) serves as fiscal agent for a grant supporting this project and is not responsible for website tracking technologies, data collection practices, or digital operations described herein.

1. What Are Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit a website. We and our service providers may also use similar technologies, including pixels, tags, scripts, and local storage, to collect information about your interactions with the Site and our advertising.

2. Types of Cookies We Use

We may use the following categories of cookies and tracking technologies:

A. Essential Cookies

These cookies are necessary for the operation of the Site and enable core functionality such as navigation, security, and basic performance.

B. Analytics and Performance Cookies

These cookies help us understand how users interact with the Site, including which pages are visited, how long users stay, and how users move through the Site.

These may include tools such as:

  • Google Analytics 4

  • Google Tag Manager

C. Advertising and Marketing Cookies

These technologies are used to deliver advertisements, measure campaign performance, and build audiences for remarketing.

These may include:

  • Meta Pixel (Facebook/Instagram)

  • Google Ads tracking and remarketing technologies

These tools may track your activity across websites and over time to provide more relevant advertising.

D. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering preferences or form inputs.

3. How We Use Cookies

We use cookies and similar technologies to:

  • operate and maintain the Site;

  • improve user experience and site performance;

  • analyze traffic and engagement;

  • understand audience behavior;

  • measure marketing effectiveness;

  • support advertising, targeting, and retargeting campaigns; and

  • support internal reporting, including post-event analytics and grant-related reporting where applicable.

4. Third-Party Cookies

We may allow third-party service providers and partners to place cookies or tracking technologies on your device for analytics, advertising, and performance purposes.

These third parties may collect information about your interactions with the Site and other websites, subject to their own privacy policies.

We do not control these third-party technologies.

5. Your Choices and Controls

You can manage cookies through your browser settings. Most browsers allow you to:

  • block or delete cookies;

  • set preferences for certain websites; and

  • receive notifications when cookies are used.

Please note that disabling cookies may affect the functionality and performance of the Site.

Depending on your location and applicable law, you may also have additional rights or choices regarding tracking technologies.

6. Advertising and Opt-Out Options

You may opt out of certain targeted advertising by visiting:

You may also adjust settings directly on platforms such as Google and Meta.

7. Updates to This Cookie Policy

We may update this Cookie Policy at any time. Updates will be reflected by the revised Effective Date.

8. Minnesota Humanities Center / Legacy Acknowledgment

This work is funded in part by the Minnesota Humanities Center with money from the Arts and Cultural Heritage Fund, as appropriated by the Minnesota State Legislature from the Minnesota Clean Water, Land & Legacy Amendment, created by the vote of the people of Minnesota on November 4, 2008. Funding for this project was originally awarded under the project title “Sabaidee Cultural Festival.” Hmong American Partnership (HAP) serves as the fiscal agent for this grant.

9. Contact

For questions regarding this Cookie Policy:

legal@priviaco.com